Visionary: The Paul G. Allen Collection

Client: Christie's
Studio: Bluecadet
Role: Lead Developer
Technology: Unity

During November 9-10, 2022, Christie's auctioned Visionary: The Paul G. Allen Collection which consists of over 150 masterworks spanning 500 years of artistic innovation. Achieving over $1.6 billion, the Allen collection became the most valuable private collection in history and the biggest sale in auction history.

Bluecadet collaborated with Christie's to design and build an immersive and interactive experience to showcase the Allen collection at Rockefeller Center. This is also the first time Christie's presented artwork with an interactive experience.

Situated in the lobby of the exhibition space, the project features stunning details of the masterpieces on a LED wall enhanced by synchronized touchscreens and lighting, creating a "wow effect" and setting the keynote for the exhibition.

The touchscreen kiosks also present an interactive timeline, providing visitors with artwork info accompanied with historical contexts. It also allows visitors to zoom into the details of any of the masterpieces.

Further Information